
Experienced multi product fashion designer. Working across men’s, women’s and childrenswear. With an in-depth understanding and knowledge of production methods. And almost 20 year’s experience with various retailers, both start-up and established brands, suppliers and manufacturers. Working with factories in many countries from development cad, detailed tech pack, to final garment. Researching new materials, processes, travelling to trade shows for the latest innovation within the industry. An understanding of market dynamics and consumer wants, mean my designs meet the needs and aspirations of my clients.
Design Process
- UK and European inspiration trips / online research / trade shows / fabric fairs.
- Working with the factories fabric department to source exciting new bases and trims.
- Trend presentations / competitor analysis reports.
- Initial trend presentation designed around the specific product area as requested.
- Cads following initial design meeting with buyers, with amends and tweaks.
- Full design tech packs for the factory, clearly detailing all aspects of the design, in an easy to read format, using Adobe Illustrator and Photoshop.
- Raising with the garment tech to ensure all measures and blocks are correct, adding any new blocks also.
- Followed by Google meet calls to discuss details in each pack before sampling.
- Daily communication with the buying teams and manufacturing teams, building up relationships, via WhatsApp, Google meet, email and in person meetings.
- Raising with teams to arrange the relevant lab dips, strike off’s and pre-production samples, so the garment is ready for production once any amends have been made.
- Factory visits, whether it is Sri Lanka, China, Portugal… to review designs before production, building relationships with the teams.
