Mens Rucksack Tech Pack
Burton Hard Accessories – Rucksack Tech Pack
As a freelance designer I was approached by a supplier to the Arcadia Group, to design a range of hard accessories including men’s back packs for Burton. As a multi product freelance designer this is a product area which I enjoying working on, having designed similar products for other brands and high street retailers alike.
This bag is a very detailed technical inspired back pack, with lots of added design detail which gives the consumer an added value to the product, portraying this to the customer is very important to any brand as it may encourage return sales, really making the brand a place the customer will continue to return to and keep spending.
While this bag looks very technical I have only used actual technical bags as my inspiration for this project as to re-create this in actual technical fabrics and trims would add too much additional cost to the product and so it is very important to ensure the client can afford to buy the product whilst answering the brief that was initially given.
Over the years I have really perfected my technical packs for the factory to manufacture the product, this I must say is one of my most detailed. It is so important to ensure all the correct information is clearly stated on the pack so the factory can easily translate into an actual product, this in turn can save time and money keeping the all important buyer happy!