Ladies Nightwear Range

Ladies Nightwear Range: Premium

Ladies Nightwear Range: Premium

Ladies Nightwear Range: Feminine

Ladies Nightwear Range: Casual / Loungewear

Ladies Nightwear Range: Basics

Ladies Nightwear Range

I was set a brief to design a ladies nightwear range that included a number of categories which would appeal to a number of customers, including, premium, feminine pretty trend led, casual loungewear, aspirational and basics.

This really is a just 5 capsule collections with no added colour to be used as a range building tool for the buyer and designer alike.

The customer also asked me to collate a competitor report to sit alongside this range and so the team are able to pull together a lovely new ladies nightwear range. This can sometimes be the case of how a company wants to work with a freelance designer, making the project final cost a little cheaper and then once they have all the information the customer can start to visualize the range they want for their customer. There would also be final tech packs once the company has arranged suitable fabric meterage, where it be direct from one of the Hong Kong markets and bought direct or developed carefully with a local fabric mill. But this project proves there are many ways in which one can work with a freelance designer to develop a range that is right for the client.

Department: Ladieswear