Ladies Activewear Range
SS16 Ladies Activewear Range & Trend Boards
Sportswear has become an important area within fast fashion and almost all UK high street retailers are developing their own ranges, with most opting for a cheaper alternatives to actual performance/technical fabrics and simply working into the overall ‘look’ as to create a version of what the aspirational brands are working on. As well we know many of us simply can not afford to spend hundreds of pounds on Nike, Addidas, Sweaty Betty or Victoria Secrets Pink to name a few aspirational brands, we want to buy into this luxury lifestyle range and look the part but many are working within tight financial constraints, and it is important the retailers understand that and supply their customers with products they can afford. So here more than ever it is important to work with your team to ensure your range can be bought, fabric sourcing is a huge part of active wear within high street retailers when selling to the masses.
For this Spring Summer Ladies activewear range I have looked at two main trends, equally as big for this season and both giving very different overall looks for the consumer.
The first trend I have called Pastels Pretty Please, pastels have been around for a couple of seasons now on multi products and also across menswear surprisingly and in contrast I have the brights trend which I have called Hyped Up. Again brights have been prominent across multi product within ladies wear and mens wear for a couple of seasons along with the pastels and seem to work well together as contrasting colour palettes.
Graphics are key also on these trends with strong bold repeat patterns and simple placement prints. In recent years graphics have also really moved forward within activewear the bolder the better and what’s even better is clashing your bold prints for a truly daring look.
The collection I have pulled together is an amalgamation of both trends focusing on the key shapes once re-coloured would work on both pastels and Bright’s. Consisting of printed knit stretch jersey vest, panel detail leggings, training t-shirt, dropped crotch track pants, full zip hoodie and a baseball jackets, all of which are key new shapes which work well together and most importantly work for the wearer as activewear.