Champion Menswear

Champion Menswear

Champion Menswear Jacket Design

Champion Menswear Jacket Design

Champion Menswear Jacket Design

Champion Menswear Jeans Design

Champion Menswear Hoodie Design

Champion Menswear Project

For this Champion Menswear project I wanted to really look at every detail of the range, that is why I have left the sketches black and white so you can really see the detail in the designs.

While fabric is so important to a garment and so is the styling and details. Today we are seeing styling going much more simpler and making the fabric do the work, yet there is still a strong market out there what wants both. A strong combination of detailed styling and beautiful fabric’s really create a substantial collection. Of course with such detailing and quality in fabric comes a higher price point and so this range would sit near brands such as Stone Island, Universal Works, and Swedish brand Klattermusen, to name a few. With a specific customer in mind for this type of product one that can easily afford this higher price point with a little more disposable income to hand.

Strong, bold graphics add another dimension to the once simple jersey crew neck tee while using a simple clean colour palette really making a statement. This consumer has a strong interest in fashion, art and music culture really making an impact with his everyday look.

Combining fabrics also creates a strong look for this range, while tying the range together and keeping fabric minimums down.

For this range I have drawn up a very detailed hooded coat, funnel neck jacket, simple windcheater jacket, straight leg jeans, and a classic zip through hood. I believe these core pieces will create a strong capsule collection which will sit back with simpler classic shapes really creating a strong branded look for the consumer.

Department: Menswear
Client: Champion